About
Alexander's current work is in helping brands build high-converting eCommerce stores using Shopify at Freshwater. But for the past 25 years, Alexander has worked for leading and startup IT companies as head of development, project manager, tech lead and frontend web developer.
His management expertise lies in understanding business goals and using Agile methodologies to organize and inspire technical teams to write maintainable code that fits actual user experiences. Alexander's frontend expertise is in writing meticulous, well-thought out semantic code to fit a responsive, accessible audience.
The values and principles that are at the core of his expertise are working with sincerity / working with intention; open, non-violent communication; iterative and organized tasks; setting and understanding expectations; and working towards quality, not quantity.
Frontend Development:
HTML 5, TailwindCSS, PostCSS, Sass, LESS, BEM, WCAG standards, WAI-ARIA, responsive design
JavaScript:
Vanilla JS, NodeJS, jQuery, Ember.js, Vue.js, React
Templating & Tools:
Liquid, Nunjucks (Eleventy), Mustache, Handlebars, Pug/Jade, Figma, Sketch, Zeplin, Photoshop, Illustrator, InDesign
Version Control & Miscellaneous:
Git, npm, gulp, PHP, MySQL, Wordpress, Shopify
Shopify from start to launch.
AESTHETICS + FUNCTION: Just like their shoes, we made Commbi a modular and beautiful shopping experience.
HOW IT WORKS: We use video, testimonials, and custom infographics to break down the science behind Commbi so customers know exactly what they're stepping into.
CUSTOM BLOG / JOURNAL: Our custom blog template showcases influencers and gives the content an elevated, editorial feel.
THOUGHTFUL UPSELLS + BUNDLES: We advised on strategic cross-sells and created custom integrations to encourage bundling and upsells directly in the cart.
A brand refresh, wholesale site and product page optimization.
VISUAL REVAMP: We optimized the layout for impact and applied the refreshed brand to every site element.
ENHANCED PRODUCT SPOTLIGHT: Seasonal collections now take center stage.
CONVERSION-FOCUSED NAVIGATION: Our custom menus are designed to drive traffic to product pages and boost sales.
CUSTOM WHOLESALE PLATFORM: We built a dedicated landing page and interface to encourage larger, repeat orders from wholesale buyers.
