Since 2018, Rishi has been deeply involved in the world of e-commerce where he has successfully established his own brands and collaborated with a wide range of clients. Leveraging both formal education and hands-on experience, he founded Subject Matter in 2020, a company dedicated to helping businesses optimize their Shopify presence.
Currently, Rishi works closely with clients, focusing on the development of custom Shopify themes and bespoke modern websites. He has collaborated with leading design agencies across the world to create beautiful digital experiences.
Beyond theme development, Rishi takes on the ongoing responsibility of maintaining and enhancing several Shopify stores, providing regular theme updates, expert consultation, and continuous optimisation to drive growth and improve performance.